Objetivos do Projeto
In the redesign case for the transition from “Doutor Silicone” to “Clube do Silicone”, the main challenge was to transform a brand with low online visibility and weak communication into a robust and engaging digital experience. The old website struggled with low traffic and a frustrating user experience, which directly affected conversions. With a clear target audience, the rebranding and redesign focused on creating a more intuitive and engaging journey. We revamped the visual identity, optimized the site for SEO, simplified access to information, and improved WhatsApp integration. The result was a more consistent brand and a platform ready to meet growing demand—designed to build trust and increase visitor-to-client conversion.